Medical AI Marketing · Korea + Global

Marketing foundations for
AI healthcare startups ready to enter the market.

Senior medical AI marketing built into your company — without the cost of a full-time hire. From brand to pipeline in six months: a foundation that scales, an engine that runs, and a team you're ready to hire.

Build the foundation. Build the engine. Hand off confidently.
The Problem

You have a product. You don't yet have a marketing engine.

MFDS approved, approaching approval, or planning a global regulatory strategy. At every stage, the window to establish your market position is narrow — and most startups can't justify a senior hire to build it.

01

You have a product

Your AI is approved or close to it. The clinical work is done. Now the commercial work begins — and the timing window is short.

02

No marketing foundation

No brand, no positioning, no system to generate or track leads. And no one on the team who understands medical AI specifically.

03

Can't justify a full-time hire

A junior marketer costs ₩40–50M/year with benefits and management overhead — before they've proven anything.

The Maivio Difference

You get 12+ years of senior medical AI marketing expertise, passion, and full execution — at a fraction of what even a junior hire would cost. No onboarding. No management overhead. No benefits. Results from day one.

The Framework

You can't run campaigns on a shaky foundation.

Build bottom-up. Branding first, then positioning, then operations, then promotion. Every layer supports the one above it. Skip a layer and the whole thing wobbles.

Layer 4 Promotion / GTM
Layer 3 Operations
Layer 2 Positioning & Messaging
Layer 1 — Foundation Branding

Each layer earns the right to the one above it.

Branding

The pain: Your AI is clinically validated, but to a hospital procurement team you look like every other deep-tech startup. Without a coherent identity, you're competing on price.
Maivio delivers: a brand identity, visual system, and voice that signals clinical credibility before a single conversation starts.

Positioning & Messaging

The pain: Your team explains the product five different ways depending on who's in the room. Radiologists hear one thing, distributors another, investors a third — and none of it sticks.
Maivio delivers: a single positioning statement, audience-specific messaging frameworks, and competitive differentiation your whole team can use.

Operations

The pain: No CRM. No regulatory review process. Marketing spend untracked. Every conference is rebuilt from scratch, and compliance risk lives in someone's head.
Maivio delivers: playbooks, budget tracking, HubSpot CRM, and a Korean Medical Device-compliant review process — so the engine runs without you in the room.

Promotion / GTM

The pain: Conferences cost ₩50M and produce a stack of business cards no one follows up on. LinkedIn is dormant. The sales team is generating their own leads.
Maivio delivers: structured campaigns, conference systems that convert, digital channels that compound, and a measurable lead pipeline handed to sales.

  • Expert in building marketing teams at medical AI startups in Korea

    Track record building marketing functions from zero at exactly this stage of company.

  • Native English + Fluent Korean

    Global messaging, local execution. One team across both audiences.

  • AI-powered & fully connected

    Claude AI on every engagement. Trusted partners for booth, translation, design, web, and print — all coordinated through one point of contact.

Service Packages

Two engagements. One outcome.

A foundation you own, an engine that's running, and a clear handoff plan for the team you'll build next. Two flexible packages, scoped to where you are in your journey.

3-Month Plan
Foundation

Brand, positioning, operations, and digital channel setup. The marketing core every medical AI startup needs before scaling.

  • Brand identity & visual guidelines
  • Positioning & messaging framework
  • Marketing operations playbooks
  • Digital channel setup
  • Tool & AI workflow recommendations
  • Recruitment support

Recommended starting point for TIPS-funded, MFDS-approved, or accelerator cohort companies.

Inquire about Foundation

Pricing is tailored to your stage, scope, and timeline. Contact us for a discovery call and a tailored proposal.

What You're Really Getting

More than a consultant —
a full ecosystem.

One point of contact. Every capability you need to actually ship.

Claude AI + best-in-class tools

Every Maivio engagement is augmented with Claude AI for research, content, and strategy — paired with hands-on expertise in HubSpot, Stibee, Canva, and the tools that actually fit a startup budget.

Booth agencies (multi-region)

Maivio brings 100+ conferences and events across 15+ countries — every major region covered. The right booth partner, in the right market, every time.

Design & website agencies

Trusted Maivio partners for brand assets, marketing collateral, and company websites — production-ready and on brand.

Translation agency

Professional medical AI translations through Maivio's network. Accurate, compliant, and market-ready globally.

Print & goods manufacturer

Conference gimmicks, branded merchandise, and print materials — sourced, managed, and coordinated by Maivio.

One point of contact. Every capability you need.

Korea & Global Reach

Wherever you are in your regulatory journey
Maivio can help.

Stage 01

Approaching Approval

The product is in the regulatory pipeline. Maivio uses this window to build the brand, positioning, and collateral so that the moment approval lands, the company is ready to move — not starting from scratch.

Stage 02

MFDS Approved in Korea

The product is approved. Now it needs a brand, a market presence, and a pipeline. Maivio sets up the full marketing foundation and generates the first qualified leads — in Korean, for Korean hospitals, distributors, and clinical buyers.

Stage 03

Global Expansion

FDA, CE Mark, PMDA, TGA — wherever the regulatory strategy points, Maivio builds market-specific marketing plans, localized messaging, and GTM strategies tailored to each region's clinical buyers.

Major Markets Covered
Korea United States European Union
After-Service & Add-Ons

The engagement ends.
The relationship doesn't.

Every Maivio client gets lifetime after-service. No retainer required, no time limit, no fine print.

Lifetime After-Service

Free. Forever.
For every client.

Once a Maivio client, always a Maivio client.

  • Ongoing access to senior marketing guidance
  • Evaluation of the team you build after the engagement
  • Hiring support when bringing on your first marketer
  • Strategic review of plans and campaigns on request
Optional Add-Ons

Specialized services available to Maivio clients on a per-engagement basis.

Conference & Event Package

End-to-end conference execution leveraging Maivio's multi-region booth agency network.

Recruitment Placement

Sourcing and placement of senior marketing hires for medical AI startups.

Annual Marketing Audit

Independent review of in-house marketing performance against your foundation.

Retainer Lite

Ongoing advisory access for strategy calls, campaign reviews, and direction.

Add-on details and engagement terms shared during your discovery call. Contact us to learn more.

Let's Talk

Let's build your marketing foundation.

Thirty minutes. Tell Maivio about the product, the stage, the team, and the goals. Maivio will lay out exactly how the engine gets built — or refer you to someone better suited.

Ideal clients

  • Just received or approaching MFDS medical AI product approval
  • TIPS-funded, KHIDI/KMDA-connected, or AI healthcare accelerator cohort
  • Pre-Series B — can't yet justify a full-time senior marketing hire
  • Wants to hire a marketer eventually, and wants to do it right
STEP 01
Discovery call

30 minutes. Tell Maivio about the product, stage, team, and goals.

STEP 02
Tailored proposal

Scope of work with specific deliverables and timeline.

STEP 03
Contract & kickoff

Align on goals, success metrics, and start building.

Contact us